TweetNewz's Blog

Twitter recently unveiled its new homepage, hoping to convert the 5 billion people who have not yet joined the network.  The main goal is to retain those who visit the website and quickly leave due to confusion about the product, without ever starting an account.

OLD

NEW

So what are the big changes?

Twitter is looking to become more than just a place to describe, “what you’re doing,” they want it to be the new social hub where users can, “Share and discover what’s happening right now, anywhere in the world.”  They are no longer emphasizing the social networking aspect of the website, but increasing their focus on news and current events.  In addition, they have added functionality to their search bar, enabling users to view the most viewed trending topics.

To put it quite simply, Twitter is no longer focusing it’s branding efforts on you, but on capturing the news and culture of the entire world.

As for TweetNewz, we love this transition in thinking.  Our platform provides users an easy way to share streaming news through their Twitter accounts, and this shift in strategy will only encourage people to share more content with friends, family, and colleagues!

Tags: Branding, Culture, Current Events, Global Events, homepage, News, TweetNewz, Twitter

This entry was posted on Friday, July 31st, 2009 at 6:30 pm and is filed under Social Media, TweetNewz, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.