TweetNewz's Blog

Social media is here to stay and it is more than just a fad amongst the younger generation, it spans all demographics.  Today, about 19 percent of those age 55 and over visit social networking sites, up from just 6 percent a year ago. Women are more likely than men to use social networking sites 48% vs. 38%, but usage has increased dramatically among both groups in just a year.  More than half of social networkers log on at least once a day, and the majority log on several times a day.  They are an integral part of our personal and professional lives, as well as a powerful marketing tool in the online community.

Twitter and the News

Members of Twitter say their top reasons for “tweeting” are to:

42%  use it to connect with friends

29% use it to update their status

26% use it to look for news

Members of Twitter also are likely to interact with TV shows, employers, co-workers, companies/brands and TV anchors/journalists.  Twitter is becoming an integral part of the news industry, encouraging more interaction, discussions, and the overall socializing of content.  Accessing and utilizing this powerful new medium should be at the top of mind for all content publishers.

Twitter and Music

Twitter brand awareness  more than doubled in the first quarter of 2009 reaching a 52% awareness level among the U.S. Internet-using population.  People on Twitter purchased 77% more digital music downloads, on average, than non-tweeting Web users.  Twitter members use it as a tool to communicate and network music, helping to spread new music across the web.

News and music industries must focus on harnessing the power of social networking, capitalizing on it exponential benefits and untapped potential.

Tags: Demographics, Generation, Media, Music, News, Publishers, Social Media, Tweet, Twitter

This entry was posted on Tuesday, June 30th, 2009 at 9:14 pm and is filed under Social Media, Traditional Media, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.